• Product Tapas
  • Posts
  • Top 5 Product lessons from creating Snapchat, AI Powered robots, combatting jadedness and more

Top 5 Product lessons from creating Snapchat, AI Powered robots, combatting jadedness and more

We track Product so you don't have to. Top Podcasts summarised, the latest AI tools, plus research and news in a 5 min digest.

Hey Product fans!

Happy Monday - welcome to this week’s 🌮 Product Tapas. If you’ve been forwarded this please check out previous editions to see what else you’ve missed.

What’s cooking today?  🍤 

📰 Not Boring: Today we cover how Apple is flirting with the idea of smart glasses and a fitness ring, while also stepping back from its electric car ambitions to double down on AI. Meanwhile, Threads continues to “borrow” from Snap, and Humane teams up with South Korea's SK Telecom to bring the AI Pin to an international audience. The news space is getting a shake-up with Particle, an AI-powered news reader promising fair compensation for content creators as some media giants like Vice scale back dramatically. Plus, we have stacks more from Google, Adobe, Tesla, Figma, Magic and the latest on ChatGPT-powered robots….. quiet week it seems.

📰 Time-Saving Tools & GPTs: From Luminai's workflow magic to Mito AI's spreadsheet genius, and Octomind's bug-finding prowess, we're spotlighting tools you can actually use to streamline your workday. Discover Recaster AI's SEO-boosting imagery, Layer's research shortcuts, and Circleback's meeting note automation. It's all about working smarter, not harder.

🍔 Blog Bites: Today we’ve got links to how TikTok's influencer economy is booming, with live gifting turning streamers into stars and the platform into a revenue giant. Elsewhere, design trends for 2024 beckon with fresh inspiration, plus we share how product managers can find solace and strategies for combating burnout and jadedness. Finally, we share an interesting piece on the undeniable value of diverse teams, alongside a critical look at the often-misleading Total Addressable Market figures flaunted by startups.

🎥 Pod Shots: Top 5 Product lessons from creating Snapchat from Will Wu: His journey underscores the importance of curiosity, user-centric design, the delicate balance between art and science in product innovation and plenty more.

Stacks to get stuck into - off we go! 🚀👇

📰 Not boring

  • Apple ponders whether to develop smart glasses and fitness ring

    • But also decides to kill electric car plans to focus on AI

  • More people can now save their favourite Threads posts

  • Humane reveals first international market for the Ai Pin, partnering with South Korea’s SK Telecom

  • Former Twitter engineers are building Particle, an AI-powered news reader, that not only leverages AI to summarize the news, but also aims to do so in a way that fairly compensates authors and publishers — or so is the claim.

  • Vice is cutting most of its staff and shutting down the website. It was once valued at $5.7bn, and Buzzfeed was close to $2bn

  • Analysis of freelancing jobs to see what jobs are being replaced by AI (or not - spoiler alert)

  • Threads picks up the pace with 3x daily downloads vs. X on iOS

    • In related news Insta looks set to copy Snap’s friends map

  • Another week, another set of updates from Google - 9 new Android features to be precise:

    • Android auto will summarise long texts and busy group chats

    • Google docs to support handwritten markups (finger or stylus)

    • Gemini is integrated into Google messages (it’s easier to say where it’s not integrated at this point)

    • Change Spotify casting destination from the home screen & more…

  • The new look Google TV is starting to roll out. Not really 100% sure how Google TV stacks up against YouTube and its goal of targetting the living room we mentioned a few weeks back but I’m sure Google knows what they’re doing 🤷 

  • Finally from Google, Youtube Create (a standalone app for creators) is rolling out to more markets

  • Adobe previres the Photoshop of music for crafting and editing custom audio

  • Tesla are talking up a new Roadster launch

  • Figma acquires Dynaboard a no-code solution to go from design to product

    • In related news, Jensen Huang (NVIDEA CEO) suggested recently that coding is no longer a viable career for your kids

    • And hot on the heels of this, Magic is aiming to build a “Coworker, not just a copilot” - unsure what this will look like but sounds bold

  • Just how effective are AI chatbots? Very it seems - Klarna’s AI assistant handles two-thirds of customer service chats in its first month (work of 700 agents!). Redundancies inbound no doubt

  • The robots are coming - Figure AI raises $675m and partners with OpenAI 😬 🤖 

📰 Time-Saving Tools & GPTs

Automate. Automate. Automate. From workflow, to spreadsheets, to bug finding to meeting notes and more - we got you.

  • Luminai - Automate workflows without engineering resource

  • Mito AI: Analyse and automate your spreadsheets

  • Octomind; find bugs before your users do

  • Recaster AI: Turn your product images into SEO content; import data for Shopify, WordPress, Amazon, Ali Baba and more

  • Layer - “Uncover knowledge, instantly” - AI powered research aimed at cutting your research time by 40%

  • Circleback - “unbelievably good meeting notes” - AI-powered notes, action items, and automations. Automatically updates HubSpot, Notion etc.

🍔 Blog Bites

Case Study: TikTok’s influencer infinite money machine

Fascinating article about the live-gifting economy in TikTok livestreams. How long before this is capitalised on by brands?

Holly is no stranger to the attention of the public, having appeared on reality TV shows The Amazing Race and Ex on the Beach.

But her experience on TikTok has been a far cry from conventional celebrity — and even from conventional social media stardom.

While the social media app is famous for its super-short videos, live-streaming on the platform is something else entirely.

At times, upwards of 400 people watch Holly in real-time on streams that often last hours.

“It’s like there’s two parallel versions of TikTok,” she says.

Some users are feeling addicted to the live format’s “rabbit hole”, with one Australian revealing how he spent more than $300,000 on gifts to streamers in a single month.

Less than a year after doing her first live-stream, Holly is now one of Australia’s top-earning streamers on TikTok Live.

But the biggest winner from all this is TikTok itself, which is pocketing more than half of the money changing hands.

ABC News Story Lab

Hat-tip to the Department of Product for this handy summary of hot design trends to explore. Perfect for those looking for design inspiration.

Motivation: Product Managers, Stop being Jaded

Practical advice on how to overcome job burnout as a product manager, including strategies for managing accountability and navigating office politics.

“2024 is here. After layoffs, changes in company’ direction and a tight job market in tech, a lot of product managers are exhausted and not feeling motivated by their work. And it’s not helping their careers, sense of identity or mental health.

I recently met a group of product friends who work in big tech and well-known startups and they were all complaining about their jobs – all folks who five years earlier were falling over themselves to get a product management job.

Below, I’ve constructed some archetypes of jaded product managers. I’ve also got some ideas  for how to move forward if you think one of these archetypes could be you.”

Ipsita Basu

Learn: How diverse teams unlock product innovation

“Diverse teams drive 45% more revenue from innovation, and intentional design sparks extraordinary ideas.” Read on to substantiate what you no doubt already felt to be true.

Product teams composed of individuals with diverse perspectives, backgrounds, identities, and work styles bring a rich tapestry of expertise and varied creative thinking methods. This diversity is not about ticking boxes or meeting quotas; it’s about enriching the team’s intellectual and creative fabric.

In today’s rapidly evolving marketplace, the ability to innovate is not just a competitive advantage; it’s a necessity. Amidst this landscape, the composition of teams becomes a critical factor for success. Research by the World Economic Forum underscores this point: Companies with above-average diversity scores drive 45% of their average revenue from product innovation, compared to just 26% for those with below-average diversity scores

Leslie Grandy

Learn: Your “TAM” is Why I Have Trust Issues

TAM (Total Addressable Market) is a staple market and revenue opportunity number used by startups the world over. It’s super important, but CJ Gustafson has issues with how people get there.

I trust your TAM as far as I can throw it.

TAM, or Total Addressable Market, is a mainstay in all startup pitch decks. It attempts to convey the size of the revenue opportunity a company is chasing.

The simple thinking is a big market = more surface area for good things to happen.

But if you dig a bit deeper, the TAM a company quotes is often nothing more than a farce - a big number on a page, either lacking in analytical credibility or real world applicability.

Here are the most common problems with TAM analyses:

1. Lack of credibility - Can you show how you got to your number? How does it compare to the biggest player in the market today?

2. Doing the big number thing - Don’t just pick a big number and multiply it by a small %

3. Taking credit for someone else’s TAM - Don’t claim a market you aren’t actually competing in. Building on top of an existing market, or next to an existing market, is not the same thing as competing head on.

CJ Gustafson

🎙️ Pod Shots

In today’s podcast summary, we cover a recent Youtube interview from 20VC with Will Wu. Wu shares his experiences from growing up surrounded by technology and science to the lessons learned from Snap Inc. At Snap he was the 35th employee, he played a pivotal role in developing Snapchat's "Discover" content platform and was instrumental in launching and expanding the "Chat" messaging feature, now a key component of Snapchat that engages hundreds of millions of users daily.

🤖 Top 5 Product Lessons From Creating Snapchat

20VC Will Wu

🎥 Watch the full episode here 

📆 Published: February 1st, 2024

🕒 Estimated Reading Time: 2 minutes. Time saved: 58 minutes🔥 

🔍 Early Tech Exploration

As a 12-year-old, Will delved into Internet Relay Chat (IRC), connecting with strangers online and learning from computer scientists (yes 12 🧠). This experience exposed him to cybersecurity, cryptography, and computer networking, shaping his understanding of technology. Will's willingness to experiment and learn from online mentors highlights the value of curiosity and exploration in his success.

🫰 Transition to Snap

Will's transition to Snap was serendipitous, sparked by a chance encounter with Evan, the CEO of Snapchat. His passion for technology and product design resonated with Evan, leading to a job offer as a product designer. This shift from an engineering mindset to a product-focused role marked a pivotal moment in Will's career, highlighting the importance of seizing opportunities and embracing new challenges.

🔧 Lessons from Discovering Discover

Will discusses his experience working on Snap's Discover feature and highlights the importance of understanding user behaviour and traffic patterns. The initial placement of Discover within Snapchat posed challenges in user discovery, prompting a redesign to enhance accessibility. This experience underscores the importance of user-centric design and iterative improvements based on user feedback and behaviour analysis.

🎮 Snap Games and Personal Growth

The conversation shifts to Snap Games, where Will reflects on the challenges and personal growth he experienced while managing the team. The launch of Snap Games involved managing a diverse team, acquiring game developers, and navigating the complexities of a high-stakes launch. He shares the importance of building confidence and overcoming challenges, highlighting the value of perseverance and courage in product development.

🧑‍🎨 Balancing Art and Science

Will's approach to product design emphasises the fusion of art and science, creating innovative and user-centric products. The ASL team at Match Group embodies this philosophy, blending artistic creativity with technological expertise to drive product innovation. Will's emphasis on diverse perspectives and a balance between intuition and data-driven decision-making underscores the importance of holistic product development - something I continue to bang the drum on myself in every role.

🎨 Human-Centric Design and Innovation

Will delves into the concept of human-centric design, emphasising the importance of understanding user needs and empathy in product development. He discusses the intersection of art and science in creating innovative products, showcasing the Apple Watch as an example of blending technology with human-centred design. Will's insights underscore the role of creativity and empathy in driving product innovation.

🚀 Balancing Revenue and Innovation

The discussion touches on the balance between revenue generation and innovation in product development. Will shares his approach of having separate teams dedicated to each goal to ensure a focus on both short-term success and long-term innovation 💡 . He emphasises the importance of fostering a culture of openness and collaboration to drive product growth and success.

🤝 Hiring for Product Success

Will shares his perspective on hiring for product roles, focusing on candidates' past work and their alignment with the company's values. He highlights the significance of passion, growth mindset, and cultural fit in building a strong product team. Will's approach to hiring emphasises the value of experience, creativity, and alignment with the company's vision.

🤖 Impact of AI on Product Design

The conversation explores the impact of AI on product design, with Will discussing the potential of AI tools in enhancing design processes. He mentions tools like Midjourney and Dale for UI concepts and envisions AI-driven user feedback systems. Will's insights into AI's role in product design highlight the evolving landscape of human-computer interaction and the opportunities for innovation in the field.

🕰️ Reflections on Time and Competition

Will reflects on the competition for user attention in the digital space, acknowledging the finite nature of time and the challenge of capturing user engagement. He discusses the competition between dating apps and other digital platforms, emphasising the importance of understanding user behaviour and preferences. Will's insights shed light on the dynamic nature of user engagement and the evolving landscape of digital competition.

🧠 What can I do with this as a founder or PM?

Embracing Curiosity and Experimentation

  • Encourage a culture of curiosity within your team

  • Foster an environment that values hands-on exploration and learning

  • Provide opportunities for team members to experiment with new technologies and ideas

User-Centric Design Principles

  • Prioritize simplicity and ease of use in product design

  • Conduct user research to understand behaviour and preferences

  • Iterate on product features based on user feedback and data analysis

Balancing Art and Science in Product Development

  • Create a diverse team with a blend of artistic and technical backgrounds

  • Encourage collaboration between team members with different perspectives

  • Leverage both intuition and data-driven insights in decision-making processes

Leveraging AI Tools for Product Innovation

  • Explore AI tools like ChatGPT to enhance user experiences

  • Experiment with generative models for intuitive product design

  • Stay updated on the latest AI advancements and their applications in product development

Nurturing a Growth Mindset in Product Leadership

  • Build a team culture focused on growth, humility, and empathy

  • Encourage open communication and information sharing among team members

  • Lead by example and demonstrate a passion for continuous learning and improvement

Human-centric Design for User Engagement

  • Prioritize understanding user needs and solving real-world problems

  • Implement features that enhance user experiences and address pain points

  • Incorporate feedback loops and user testing to refine product designs

Overcoming Imposter Syndrome and Embracing Challenges

  • View imposter syndrome as a catalyst for personal and professional growth

  • Encourage team members to embrace challenges and learn from setbacks

  • Foster a supportive environment where individuals feel empowered to take risks and innovate

Building a Future-Ready Product Strategy

  • Stay informed about the evolving landscape of AI and its impact on product design

  • Consider integrating AI-driven tools for enhanced user interactions

  • Strive for a balance between traditional user interfaces and emerging AI technologies

Cultivating a Passion for Product Innovation

  • Encourage team members to pursue personal projects and explore new technologies

  • Celebrate milestones and achievements in product development

  • Foster a culture of creativity, innovation, and self-expression within the team

Want to quickly know more? Just ask the episode below👇️ 🤯 
or if you prefer, 🎥 Watch the full episode here 

📅 Timestamps:

  • 00:00:07-00:00:17 Introduction to Will Wu's background and career journey.

  • 00:00:19-00:00:30 Importance of simplicity in product design.

  • 00:01:06-00:01:37 Early tech exploration influenced by a tech-savvy environment and parents, introduction to IRC.

  • 00:02:09-00:02:30 Insights on IRC's impact on tech knowledge and networking.

  • 00:03:13-00:03:44 Hands-on tech experiences during youth, including innovative projects.

  • 00:04:19-00:04:40 Transition to product design and journey to Snap, meeting CEO Evan.

  • 00:05:23-00:05:44 Role and lessons learned from Snap Games, impact on career.

  • 00:08:32-00:08:54 Developing Snap's Discover feature, understanding user behaviour in design.

  • 00:09:26-00:09:47 Enhancing user discovery and iterative design improvements.

  • 00:10:20-00:10:41 Balancing art and science in design, innovative approach of the ASL team at Match Group.

  • 00:13:13-00:13:33 Human-centric design, Apple Watch's user-centric features.

  • 00:16:06-00:16:26 Exploration of AI tools like ChatGPT and their role in user experience.

  • 00:17:30-00:19:44 Perspectives on AI's future in product design, integrating AI-driven tools for intuitive design, and the potential of AI in reshaping human-computer interaction.

🧞 Your wish is my command

What did you think of today's newsletter? Your feedback helps me create a better version for you!

Login or Subscribe to participate in polls.

Please, one last thing - share the love!

  • ONE: Get one person to sign up and get access to our curated selection of Product GPTs; handpicked from our review of over 15,000 GPTs (and counting)

  • FIVE: Send this to five people who sign up and get our free Product Maturity Audit

  • TEN: Get three 1:1 coaching/mentoring sessions with me.

That’s a wrap.

As always, the journey doesn't end here!

Keep exploring, keep questioning, and most importantly, keep growing in your product journey.

Please do share to help us continue to grow and let us know what you would like to see more or less of so we can continue to improve your Product Tapas. 🚀👋

Alastair & the Product Tapas Team 🍽️.

Reply

or to participate.