We track Product so you don't have to. Top Podcasts summarised, the latest AI tools, plus research and news in a 5 min digest.

Hello, Product fans!

Here’s today’s tasty edition of Product Tapas! 🌮

🔥 In today’s selection

📰 Not Boring News: Zoom in on Amazon’s AI leap with Salesforce, Meta’s privacy challenge, and the arrival of Spotify Wrapped 2023. 🚀

🤖 GPT & Tool Time: We'\ve got five more great GPTs to try out today. From conjuring up product requirements with AIProductGPT to crafting compelling names with ProductGPT, these tools are time-saving gems. Plus, don't miss our Product Audit tool for assessing your organization's product management mastery! 🧰

🎙️ Product Bites: Explore ingenious UX designs from giants like Duolingo and Snapchat, get strategic with “A Field Guide for Visual Product Thinkers,” and continue yesterday’s metrics overview with a delve into a data-driven approach to product launches. 🌟

Let's tuck in🚀👇

📰 Not boring

• Amazon and Salesforce expand their partnership to add new AI capabilities

• Meta sued by privacy group over pay up or click OK model

• “Type” a new barebone command bar note-taking app for Mac

• Spotify Wrapped 2023 launched, with 12 themes to describe users’ listening

• New Magnific AI photo upscaler just launched

• Google Chrome emergency update fixes 6th zero-day exploit in 2023

• Pentagon’s AI initiatives accelerate hard decisions on lethal autonomous weapons

• Pika 1.0 launched - Create and edit your videos with AI

• Dell Inks $150 Million Hardware Deal With AI Startup Imbue

• US, Britain, and other countries ink an agreement to make AI “secure by design

• Amazon executive John Boumphrey says selling pre-owned goods in the UK and Europe is now a $1.3B business

• GPT-4’s potential in shaping the future of radiology

• Layla taps into AI and creator content to build a travel recommendation app

View more →

📰 Time-Saving Tools & GPTs

AIProductGPT

• Nickname: The Requirements Conjurer 📜✨

• Description: Instantly creates detailed AI-powered requirements (PRD) and mocks, accelerating your team's product development.

• Sample Conversation Starters:

  How can I incorporate AI into my new product's design?

  Could you generate a mock-up for a smart home device?

ProductGPT

• Nickname: The Naming Sage 📛🔮

• Description: Your ultimate assistant for crafting product names and descriptions.

• Sample Conversation Starters:

  Can you suggest a catchy name for a fitness app?

  How should I describe a revolutionary kitchen gadget?

Product Mock Bot

• Nickname: The Interview Mentor 🤖🎓

• Description: A specialized chatbot for preparing for interviews with major tech companies.

• Sample Conversation Starters:

  What kind of questions can I expect in a product management interview at a big tech firm?

  How should I showcase my product skills during an interview?

Product GPT

• Nickname: The Product Craftsman 🛠️🌟

• Description: Assists in enhancing the quality and appeal of your products.

• Sample Conversation Starters:

  How can I improve the user experience of my mobile app?

  What are some innovative features I could add to my online platform?

AI Text Generator for Product Descriptions

• Nickname: The E-commerce Wordsmith 🛒✍️

• Description: Revolutionizes product listings with AI-powered, precise, and engaging descriptions.

• Sample Conversation Starters:

  Can you create a description for a high-tech wearable device?

  How can I make my artisanal products stand out in an online marketplace?

Product Tapas Product Audit tool:

•  Our own comprehensive Product Management Audit tool 👀 👀 👀 allows you to thoroughly evaluate your organisation’s end-to-end product management practice, by gauging Product Maturity across four key areas:

  1. Strategy & Principles

  2. Execution & Delivery

  3. Team Capabilities

  4. Data-Driven Insights

  Featuring 19 targeted questions, this audit tool generates a dynamic visual output making it easy to pinpoint strengths versus development areas.

  Tailored recommendations then provide clear direction on reaching the next level of product management maturity and help facilitate productive prioritisation conversations with cross-functional partners.

  The full spreadsheet tool equips you to independently conduct audits while accessing the GPT version simplifies the process further. Drive organisation-wide product excellence through objective assessment.

  Sound interesting? Snag your free copy just by bringing 5 friends to our Product Tapas family using the link below [web users see newsletter for link] 🚀👇

🫦 Product Bites

🌟 Built For Mars UX Bites - Duolingo, Snapchat & More

⏱️ Reading Time: 1 minute

Another one from Built For Mars again. Today we’re covering 8 of his recent UX Bites to help give inspiration for your product!

📖 See all UX Bites from BFM here 

What's the Buzz? 🐝 This edition of the Built for Mars newsletter covers 8 clever UX details from leading products. Get inspired by Duolingo's "double or nothing" motivation tactic, Snapchat's social proof signup, dynamic sunlight locations when browsing apartments, and more. It's a bite-sized UX feast!

What's the Big Deal? 🌟 The key details spotlight smart UX psychology and delightful design in action across industries like language learning, real estate, sports, and more.

• Duolingo's "double or nothing" mechanism incentivizes users by allowing them to gamble on progress for 7 day streak. This combats early user churn.

• Snapchat highlights how many of your contacts are active users during signup. This social proof reinforces that people still actively use the app.

• Real estate sites like MR Group showcase dynamic sunlight positions so users can see how apartments are impacted at different times of day.

• StubHub provides approximate seated views to set clear expectations around sightlines before ticket purchase.

• Apple prompts users to consult a sizing guide if they try to select an Apple Watch band without doing so first. This reduces incorrect selections.

• Strava offers privacy controls allowing users to hide the start/end sections of their workout routes when sharing. This maintains confidential location data.

• Tesla sends reminders during storms that Powerwall can still provide backup power as an ongoing value highlight. This surfaces silent product benefits.

• Google injects charming animations and interactions to empty search results. This delights users even without relevant content to display.

Why Should You Care? 💡 These real-world examples demonstrate how subtle UX tweaks can dramatically improve user experience. Whether you're a PM, designer, founder or aspiring product builder, checking out these moments of ingenious design can spark creativity and inspiration.

Use them as thought-starters for your own products to help boost moments of “delight”.

🤔 A Field Guide for Visual Product Thinkers

⏱️ Reading Time: 1 minute

Dive in for a summary of the Tim Herbig’s recent article “Product Practice #303: A Field Guide for Visual Product Thinkers" which reviews the book of the same name 👇

📖 Read the full article here

What's the Buzz? 🐝 Numerous frameworks outline strategic approaches, yet only a handful provide clear, pragmatic structures that synchronize with teams' core activities and long-lasting strategy patterns. This article reviews the latest book from “Product Field” co-creators. It delves into the 'messy middle' of product strategy, where company priorities and practical synthesis intersect. The book emphasizes the utility of the 'Product Field' as a tool for managing this complexity.

What's the Big Deal? 🚀 This book, isn't just about the Product Field framework. It connects timeless practices to the structure of the Product Field. The author highlights three key areas:

1. Combining Multiple Practices: It encourages blending different frameworks, like the Business Model Canvas or XING’s Auftragsklärung, to create a comprehensive view.

2. Ice Cream > Dog Food Concept: Suggests treating internal "Enablers" or "Drivers" as users during a strategy phase, promoting beta testing or 'dogfooding' your strategy.

3. Evolving Strategy with Roadmap Progress: Advises on adapting strategy components based on learning from execution, using a NOW/NEXT/LATER approach to reflect strategy evolution.

Bonus Point: 'Bring Your Own Shape': Encourages readers to shape their product strategies uniquely, rather than mimicking others.

Why Should You Care? 💡 For product managers and strategists, this guide offers innovative approaches to crafting and evolving product strategies. I like it because it drums in the need to be flexible, try to integrate multiple frameworks, and continuously adapt your strategy based on learning and execution.

📖 Read the full article here

🧠 An Approach to a Data-Driven Product Launch

⏱️ Reading Time: <1 minute

Following yesterday’s big metrics time-saver [check here ICYMI] we dig a bit deeper into how to use metrics and data to track product launches with this summary of Jaskaran Sachdeva’s article on Mind The Product.

📖 Read the full article here

🔍 What's the Buzz? Jaskaran Sachdeva's article, "An Approach to a Data-Driven Product Launch," underscores the significance of a data-driven approach in product management. Drawing from experiences at Carwow, Uber, and Dunzo, Sachdeva illustrates how data-driven strategies can steer product launches more successfully compared to instinct-based methods.

🚀 What's the Big Deal? The article details the steps for a data-driven launch:

• Pre-Launch Phase: Involves market research, competitive benchmarking, mapping data tracking in the product, setting launch benchmarks, and setting up dashboards for live monitoring.

• Launch Phase: This phase spans from the product going live to maintenance mode. It focuses on tracking leading metrics (like user drop-off in a signup flow) and lagging metrics (like profitability or cost metrics) to evaluate the product's immediate and long-term performance.

• Post-Launch Monitoring: Continues tracking key metrics and leveraging external data for comprehensive market insights.

💡 Why Should You Care? For product managers and teams, understanding and implementing a data-driven approach during product launches is vital. It enables informed decision-making and clear tracking of product performance.

The approach outlined should help ensure that product strategies are grounded in actual user behaviour and market trends, leading to more successful product launches and sustainable growth.

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That's a wrap on today's Product Tapas! Packed with insights and tools, we're excited to see how they empower your product journey. Share your thoughts, and join us next time for more! 🌮🚀

Alastair & the Product Tapas Team 🍽️.Fd