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- 67. 💡Behind the Product: Replit | Amjad Masad (Co-founder and CEO)
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💡Behind the Product: Replit | Amjad Masad (Co-founder and CEO)
Today’s Pod Shot covers the recent Lenny’s Podcast conversation with Amjad Masad, where he explored the Replit journey, the future of software creation, and practical advice for product builders navigating this rapidly changing landscape.
So who are Replit?
Well, what if creating software became as easy as typing out an idea? Replit, co-founded by Amjad Masad, is bringing that vision to life. With 34 million users and counting, Replit is redefining who gets to build software—and how quickly.
From CEOs prototyping their next big thing to 11-year-olds launching apps, Replit is a story every product manager and founder should know. Whether you see it as a game-changer or a looming problem (e.g. no one in your business knows how your product is built), it’s worth your attention.

Lenny’s Podcast - Amjad Masad
🎥Watch the full episode here
📆 Published: November 21st, 2024
🕒 Estimated Reading Time: 3 mins. Time saved: 60 mins🔥
🌟 Making Software Creation Accessible
The Vision: Replit was born out of frustration. Traditional software development requires a fragmented setup: downloading an IDE, installing runtimes, configuring package managers, and learning deployment. This complexity deters many from even trying. Replit simplifies all that into a seamless, web-based experience. And with AI-powered tools, even non-coders can build, deploy, and iterate with ease.
A Story: An 11-year-old recently used Replit to build and deploy her own app—something that typically involves coding skills, database setup, and hosting hurdles. Replit removed those barriers, empowering her creativity.
Key Takeaways for Founders and PMs:
Look for ways to reduce friction in your user experience. Simplify the hardest parts of your product journey.
Build products that inspire creativity and empower your users to do more than they thought possible.
🚀 The Changing Role of Product Teams
What’s Changing: AI is reshaping how product managers, engineers, and designers collaborate. Tools like Replit let non-technical team members build prototypes or even full products, bypassing traditional bottlenecks like waiting for engineering bandwidth.
A Wild Future: Amjad predicts that in five years, we could see billion-dollar companies run by a single person, with AI handling support, development, and maintenance. For product teams, this means a shift in focus from execution to ideation. Although be mindful of how much you automate off the bat.
Key Takeaways for Founders and PMs:
Prioritise ideation: With execution becoming easier, your ability to generate and refine ideas quickly will be the new bottleneck.
Embrace tools that enable autonomous prototyping—this will be critical for staying ahead.
Don’t rush into it blindly: With great power, comes great responsibility. Know the limitations of what AI can do. Who will support your product when it goes wrong, if no-one on your team understands it?
💡 Why Being Generative Matters
The New Skillset: Amjad emphasises the growing importance of generative thinking—your ability to create and explore new ideas quickly. AI tools are removing execution barriers, making your ability to brainstorm and refine ideas the most valuable skill.
I would add to this, the importance of knowing the limitations and how to get the best from the tools. Blindly expecting AI to be able to create code as robust as a team of engineers is naive at best. But understanding how to accelerate prototyping or using apps as a way to show, speeds up discovery and alignment.
Amjad’s Law: He jokingly coins this: “The ROI of learning to code doubles every six months.” Even a basic understanding of coding or AI prompting will amplify what you can achieve.
Key Takeaways for Founders and PMs:
Hone your ability to generate ideas—it’s your most valuable skill in an AI-enabled world.
Learn the basics of coding or AI interaction. It doesn’t need to be deep; even surface knowledge can unblock your creativity.
Experiment with AI-powered tools to amplify your productivity and prototype faster.
🛠️ How Replit Empowers Teams
Beyond Developers: Replit isn’t just for engineers. Product managers, marketers, and even lawyers are using it to build tools tailored to their needs. For example, a marketing lead built a competitive analysis tool, and a product team at a public company used Replit to test a v1 app before handing it to engineering.
Breaking Silos: By making code the shared language across teams, Replit bridges the communication gap between product, design, and engineering. The result? Faster prototyping and fewer misinterpretations.
Key Takeaways for Founders and PMs:
Enable your team to prototype independently. The less they rely on others, the faster they can test and iterate.
Use tools like Replit to foster cross-functional collaboration and eliminate silos.
Think of code as the universal language in product development—embrace tools that make it accessible to all.
🌐 The Implications for Product Development
What’s Next: Replit is just the beginning. As AI tools improve, they’ll handle not just MVPs but also scale, maintenance, and complex architectures. This raises questions about software economics—if software becomes cheap to build, how do you differentiate? Amjad’s advice: focus on staying generative and iterating faster than the competition.
The Bigger Picture: AI isn’t just reshaping tech companies; it’s changing what every company can achieve. By lowering the activation energy for building software, AI tools like Replit will unlock a new wave of creativity and entrepreneurship.
Key Takeaways for Founders and PMs:
Stay agile: Ditch rigid roadmaps. Be ready to pivot quickly as new AI capabilities emerge.
Encourage hybrid roles. Your best team members will be those who can straddle design, product, and engineering.
Focus on discovery and iteration. The ability to find opportunities and refine them faster than competitors will define success.
⚡ The Road Ahead
Replit is at the forefront of a seismic shift in software creation. By making software accessible to everyone—from school kids to CEOs—it’s changing the game for how products are built, teams operate, and startups launch.
For founders and product managers, the message is clear: embrace the tools that amplify your creativity, rethink traditional roles, and focus on staying generative. The future is wild—and it’s already here.
Want to know more quickly? Just ask the episode below [web only]👇️🤯
or if you prefer, 🎥Watch the full episode here
📅Timestamps:
00:00:00 - Introduction to Repl.it and Its Vision
00:02:56 - What is Repl.it? Overview of Features
00:06:55 - Repl.it's User Base and Growth
00:08:20 - Real-World Example: 11-Year-Old Building an App
00:09:05 - Competitive Landscape: Repl.it vs. Other Tools
00:10:49 - Demo Introduction: Building with Repl.it
00:11:37 - Live Demo: Creating a Web Application
00:16:04 - Limitations of Current AI Capabilities
00:19:00 - Building MVPs and Iteration Challenges
00:20:22 - The Speed of Development with Repl.it
00:21:12 - Deploying the Application
00:30:14 - Technology Behind Repl.it: AI and Interfaces
00:36:00 - Implications for Product Development
00:39:47 - Skills for Product Managers and Founders
00:44:04 - The Future of Software Development and AI
00:48:15 - Amjad's Law: The Value of Learning Code